Cookie Policy

When someone - like you! - visits the Delphia website, tracking codes (called "cookies") assign you an anonymous identity and automatically collect data on your browser activity. Here are some details on each cookie we use.

Google Analytics works by the inclusion of a block of JavaScript code on the pages of a website. When you visit a page, the JavaScript code references a JavaScript file which then executes the tracking operations for Analytics.

A cookie is a bit of code that stays with you when you leave our website for 30 days. It lets Google identify you as the same visitor as when you visit other websites that use Google Analytics. It captures information that helps us learn more about you so that we can be more strategic with our advertising. By better understanding the characteristics of people that visit our website, we can better position our product to speak to peoples' needs.

Demographic information about you, like:

1. Age and Gender
   

2. Language
   

3. Affinity Category
   

4. In-Market Segment
   

5. Other Category
   

6. Location
   

Information about your computer / mobile system, like:

1. Operating System and Version
   

2. Browser and Version
   

3. Mobile Brand and Model
   

Google Analytics shares anonymous and aggregated information about your browsing with its other subscribers, so they may know that you, and others like you, may be interested in similar products or services.

Google Analytics also advises advertising platforms (such as Google AdWords, Facebook Pixel, Bing Universal Tag, Snap Pixel, Twitter Pixel) that you visited our website, so we can advertise on other websites that support ads.

In order to build a deep and accurate understanding of financial markets, we require a diverse, and representative sample of the U.S. population. This makes it critical to understand the characteristics our digital audience and how best to reach them. Information collected through Google Analytics will help us advertise to potential clients, design content that they appreciate, and target groups whose participation we need to achieve our mission.

We understand that many people are not comfortable with cookies and understand if you decide to opt out. Please use the banner at the bottom of the page.

Please know that we take your privacy very seriously though.

In fact, we evaluated a range of alternatives to Google Analytics: Matomo, Go-Squared, Fathom, At Internet, Simple Analytics, and Angelfish. Unfortunately, none of these other tools met our needs. None of them integrate with Google AdWords, Facebook Pixel, Bing Universal Tag, Snap Pixel, Twitter Pixel, or have a conversation tag.

We’re committed to re-evaluating our use of this tool every 12 months.

If you have any questions about this, please drop us a line: privacy@delphia.com

The Facebook pixel places a cookie on your browser that allows us to measure the results of our ads, optimize campaigns (an efficient way to achieve the actions that we care about, such as having you register for our waitlist) and improve our ad targeting using inferences made based on the data we have collected from visitors to our website.

Facebook pixel captures you and other visitors' behavior, such as where our web traffic is coming from, the devices uses, and user demographics. With this information, we can tailor our ads to ensure that we are capturing a broad and diverse audience. It's important to us that we engage a community that is statistically representative of the U.S. population.

Facebook pixel captures you and other visitors' behavior, such as where our web traffic is coming from, the devices uses, and user demographics. With this information, we can tailor our ads to ensure that we are capturing a broad and diverse audience. It's important to us that we engage a community that is statistically representative of the U.S. population.

The data is always aggregated and anonymized. Facebook Pixel does not store information that identifies you or your activities specifically.

The maximum amount of time that information will remain in a Facebook "custom audience" is 180 days. After 180 days, people who have visited the website and had their information captured on the website's "custom audience" will be removed unless they revisit the website or mobile app.

Delphia also uses the Twitter universal website tag to track conversions. A "conversion" refers to a visitor to a website that then becomes a customer.

With this conversion tracking tool, if people click on the link from one of our tweets, retweet, like, or simply see the Tweet and then visit our website, we'll know where they came from.

Further, we will be able to see what actions you take on our website (i.e. did you start to sign up for the waitlist but then have second thoughts?) and across devices.

This information - which is behavioural as well as demographic - enables us to make a list of these users and potentially target them with future marketing campaigns.

We also use this information to advertise online in a meaningful way that can help us capture as broad and diverse an audience as possible.

Delphia also uses Snap Pixel, a tool that tracks web activity, to capture information relevant to our marketing efforts.

The Snap Pixel is a piece of JavaScript code that helps advertisers measure the cross-device impact of our marketing campaigns. There are three different types of data that can be transmitted to Snap:

Further, we will be able to see what actions you take on our website (i.e. did you start to sign up for the waitlist but then have second thoughts?) and across devices.

1. Browser level info: when an external server gets access to a browser, Snap may capture various pieces of information such as IP address, web page domain, user agent, document, referral, first and third party cookies, etc.
   

2. Required Pixel fields: in order for the Pixel to work, Snap will need to receive a Pixel ID and a standard event type.
   

3. Optional Pixel fields: You can find more details here.
   

Using the Snap Pixel, our marketing team will be able to see how many Snapchatters take action on our Delphia website(s) after viewing our ad. "Action" could be signing up for our waitlist or participating in a survey using our web app.

Delphia also uses Intercom as a platform to manage our FAQ and for customer support purposes.

Intercom is a single platform that links messaging products for sales, marketing, and customer service to one platform - it's a one-stop shop. Intercom collects information from you when you chat with our customer support team or view FAQs.

We use this information to send messages - for instance, we currently interact with the Beta testers of our app. We can also communicate with our waitlisted users. It also illuminates which FAQ people are visiting, which is an indicator of what information we need to do a good job clearly communicating.

Delphia also uses Mixpanel.

Mixpanel is a business analytics service company. It tracks user interaction with web and mobile applications and provides tools for targeted communications with them.

Mixpanel provides us with data that helps us analyze user behaviour across our website and our mobile application. We use this information to create a better customer experience.